Behind the Scenes at RootsTech

I am now in Utah, preparing for a week of genealogy education, and blogging. I will first attend the BYU Family History Technology Workshop in Provo on Tuesday, and then spend the rest of the week in Salt Lake City at RootsTech.


The following Behind the Scenes at RootsTech article was written by Jan Mayer, and was received from RootsTech while I was traveling down here.

SALT LAKE CITY, UTAH, (23 February, 2018)
, A beehive-buzz of excitement and anticipation grows the deeper you move into the crowds of RootsTech, a trending international conference held in Utah with up to 30,000 in-person attendees and another 50,000 online. It is hands-down, the largest family history-related event in the world. Very impressive for a nonprofit organization. (RootsTech is hosted by FamilySearch, an international nonprofit subsidiary of The Church of Jesus Christ of Latter-day Saints).

It’s come a long way from its humble roots as a computer genealogy conference in 1998 on the campus of Brigham Young University with 400 attendees. Today, the world-class conference extends over 4 days and encompasses the entire convention center in downtown Salt Lake City. Every corridor of the facility, including the expansive expo hall, are crammed with congenial crowds examining the latest family history-related products, larger-than-life photos towering overhead, or using the show’s robust mobile app to check the current status of their daily class schedules or to download electronic copies of a few of the over 300 syllabi for the sessions they will attend.

“The atmosphere is electric and vibrant,” expressed Tara Bergeson, program director for RootsTech. “From inspiring speakers to the displays, products, and entertainment, the whole event is amazing!” There is a lot of attention paid to details Bergeson says. She says some attendees have described the energy and ambiance of the show as a hybrid of the Consumer Electronic Show and Disneyland for the family history market.

DNA research is soaring in popularity with the low cost and variety of testing kits and growing online family trees. Large commercial corporations like Ancestry.com, MyHeritage, findmypast.com, 23andMe, and Living DNA are sponsors of the event and all offer DNA services. RootsTech aficionados are accustomed to flocking to these companies’ exhibits to snag deep discounts on their DNA kits. They literally line up to purchase them—in some cases, multiple sets for family, friends, or as gifts—before inventory on hand is depleted.

RootsTech is a far cry from the bookish library setting that some might expect of a genealogy and family history crowd. The satellite truck parked behind the convention center, 150-foot main stage, and a 70-foot, high-definition TV screen looming overhead are all additional clues that there is more to this event than meets the eye. In just a few years, RootsTech has arrived, drawing top keynote speakers—the Property Brothers, Drew and Jonathan Scott, Star Trek’s Lavar Burton, First Lady Laura Bush, and Dr. Henry Louis Gates, to name a few.

The show usually draws 25,000 + attendees in person and more than 50,000 will view the keynotes and the selection of free sessions streamed daily online. And attendees range in age from children to grandparents, depending on the day and event. Saturday is Family Discovery Day—a free day for families or younger attendees who typically can’t peel away from school during the week to attend. The numbers double with up to 20,000 more attendees.

When you’re on the ground and caught up in the revel of it all, it makes one wonder, who comes up with the ideas for the show itself and how do they make it happen?

Glad you asked.

What Does It Take to Launch RootsTech Year After Year?
Continue to read or link to the entire story.

About Leland Meitzler

Leland K. Meitzler founded Heritage Quest in 1985, and has worked as Managing Editor of both Heritage Quest Magazine and The Genealogical Helper. He currently operates Family Roots Publishing Company (www.FamilyRootsPublishing.com), writes daily at GenealogyBlog.com, writes the weekly Genealogy Newsline, conducts the annual Salt Lake Christmas Tour to the Family History Library, and speaks nationally, having given over 2000 lectures since 1983.

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