Surpassing 50 Million Users “We’re Related” Proves Families are Popular on Facebook

FamilyLink.com, Inc. dominates social networking niche with family-focused application We’re Related, a Top 10 Facebook application for over a year

July 20, 2009, Provo, Utah: – Social networks are the perfect environment for keeping families connected, if done right, and FamilyLink.com, Inc. seems to be doing just that. The Company announced today We’re Related, their popular application for Facebook users, has amassed more than 50 million users. The application, currently ranked as the fourth most popular application on Facebook, has remained in the top 10 applications for more than a year (based on number of active users).

This announcement comes at a time when Facebook is seeing a record number of new members joining from the 35+ crowd. Facebook reported earlier this month that the number of US Facebook users over 35 grew significantly in the last 30 days, up by nearly 1.5 million in each of the 35-44, 45-54, and 55-65 categories. In fact, the number of US Facebook users 45-54 has more than tripled in the last six months with parents and grandparents logging on in record numbers. These statistics coincide with growth patterns FamilyLink has experienced with the We’re Related application growing from 15 million users to 50 million users in the last six months.

According to Quantcast, a leading Internet audience tracking service that ranks websites based on the number of unique people who visit each domain, the FamilyLink.com network of web properties attracted more than 15 million unique people in the U.S. and more than 24 million worldwide in the past 30 days, equivalent to one of the 50 most popular online destinations in the U.S.

“We had expected to reach the 50 million mark by the end of the year. Reaching that goal in 6 months is very exciting,” said Jason McGowan, Chief Social Officer for FamilyLink.com, Inc. “We are excited about the growing user base and especially about the activity of the users. As the number of We’re Related users grows, so does the number of connections people are making to their families, now surpassing 300 million.”

Connecting Families
The ease of keeping in touch with family is driving the growth of social networking, and people of all ages find it fun and rewarding to make family connections on Facebook. The We’re Related application makes it easy for Facebook users to identify family members within their social network. With features like photo sharing along with ability to communicate, organize communication, and keep everything private to a desired list of family members, We’re Related makes perfect sense for keeping family together and learning about loved ones.

A survey conducted by FamilyLink in June 2009 revealed that more than 40% of We’re Related users said access to the We’re Related application was important in their decision to join Facebook because it provides the ability to communicate directly with family members through a private news feed.

“Facebook has always been a personal tool for managing relationships,” said McGowan. “We’re Related fits that context perfectly. We are looking forward to future growth, continual innovation, and offering new functionality to our loyal users.”

About FamilyLink.com, Inc.
The leader in social networking for families, FamilyLink has developed a suite of web properties, applications and tools to connect families with each other and their heritage. The FamilyLink network of web properties includes FamilyLink.com, GenealogyWise.com, WorldHistory.com, and WorldVitalRecords.com. FamilyLink is the developer of the fourth most popular networking application on Facebook, We’re Related, with a user base of more than 50 million. FamilyLink.com, Inc. also operates the AdMazing ad network that helps high traffic social applications and sites related to family history and heritage monetize their audiences.

Thanks to Mary Kay Crocker, FamilyLink.com, Inc., for the above news release.

Author: Leland Meitzler

Leland K. Meitzler founded Heritage Quest in 1985, and has worked as Managing Editor of both Heritage Quest Magazine and The Genealogical Helper. He currently operates Family Roots Publishing Company (www.FamilyRootsPublishing.com), writes daily at GenealogyBlog.com, writes the weekly Genealogy Newsline, conducts the annual Salt Lake Christmas Tour to the Family History Library, and speaks nationally, having given over 2000 lectures since 1983.

3 thoughts on “Surpassing 50 Million Users “We’re Related” Proves Families are Popular on Facebook”

  1. I posted my thoughts about We’re Related in a post at http://tinyurl.com/nyrfe9
    titled “We’re Related passes 50 Million milestone, but …”

    I am still unimpressed by We’re Related and frustrated by the uselessness of the site. Other than that… I wish it was better!

  2. As facebook grew so much in the last year , its obviously the easiest place where you can keep in touch with your family.
    Its not something unusual.

  3. I agree with Randy Seaver.

    I’m frustrated with how useless “We’re Related” is; and extremely frustrated with it’s tendency to spam my relatives over and over again with repeat “we’re related” requests.

    I will ditch it as soon as something better comes along and will encourage all my relatives to do the same.

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