So – it’s now longer a rumor… The following was received from Matthew Deighton at Ancestry.com:
World’s Largest Online Family History Resource Sponsors TV Series with Personal Look Inside the Ancestry of Beloved Celebrities
PROVO, Utah, May 21, 2013– Ancestry.com, the world’s largest online family history resource, announces it has teamed up with TLC, Shed Media US and Is or Isn’t Entertainment as an integrated sponsor of the upcoming season of the “Who Do You Think You Are?” television series, premiering July 23.
“We are thrilled to be teaming up with TLC, Shed Media US and Is or Isn’t Entertainment to bring this entertaining and inspiring series back for another season,” said Rob Singer, Senior Vice President of Marketing for Ancestry.com. “Charting one’s family history helps each of us better understand who we are. Through the journeys of these celebrities, we hope millions of Americans will see just how life-changing and rewarding genealogy can be and begin researching their own family history to make discoveries that tell them who they are and where they came from.”
“Who Do You Think You Are?” explores the roots of celebrities who embark on an intense personal journey to discover their family’s past. Some of the celebrities to be featured in these all-new episodes include Christina Applegate, Cindy Crawford, and Zooey Deschanel. Each of the 8 hour-long episodes reveal the real person behind the celebrity as they come to understand the lives their ancestors lived that helped shape the person they are today. As part of the show sponsorship, Ancestry.com provides important family history research on each of the featured celebrities, which is used to build out the story of each episode.
Produced by Lisa Kudrow and Dan Bucatinsky, the show is based on an original format created by Wall to Wall Media. An earlier version of the series previously aired on NBC for three seasons.