The Learning Channel May Pick Up “Who Do You Think You Are?”

The following teasor is from the September 20, 2012 edition of Bloomberg Businessweek:

Cross you fingers, and hope… A few prayors couldn’t hurt.

Discovery Communications Inc. (DISCA)’s TLC is in talks to pick up “Who Do You Think You Are,” a show that works with Inc. (ACOM) to unearth the genealogy of celebrities, two people familiar with the discussions said.

Producers of the television show, which was canceled by NBC earlier this year, are also in talks with other networks, said the people, who asked not to be identified yesterday because the discussions are private. Negotiations with the TLC cable network are at an advanced stage, one of the people said.

NBC’s cancellation contributed to a plunge that shaved a third of’s market value earlier this year. A new show would help attract more users and boost prospects for the sale of the company, which has been talking to potential buyers, people familiar with the discussions said last month.

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