Here is an excerpt from their press release:
Synium Software launches 50% Summer Sale Discount
July 27, 2012
[prMac.com] Mainz, Germany – Starting today, Synium Software has cut all prices for Mac and iOS software in half. The Synium Summer Promotion is running until August 5th 2012, discounts are available for the Mac App Store as well as the Synium Software Store. These are our exciting offers:
* MacFamilyTree 6 – $59.99 -> $27.99
Easily enter and then visualize your family history. Be it creating reports, diagrams or browsing your data – MacFamilyTree offers a solution for every task.